Alliance160’s predecessor company, NLR Advisory Services, was formed in 2013 in response to the need for alternative asset managers to be able to access reliable information about the retail capital markets, base their business decisions on realistic time and cost projections, protect their brands, structure competitive products, build quality distribution teams, and manage their distribution efforts in a way that maximizes their probability for successfully accessing retail capital.

In 2021, highly experienced and respected professionals who had been working with NLR and its clients as outside service providers decided to offer their due diligence, regulatory, team building, marketing, and project management expertise on a combined basis to alternative asset managers through Alliance160. They are the partners in the firm today. Together, they have more than 160 years of industry experience and have factored significantly in raising more than $60 billion of retail capital.

In 2025, Alliance160 further expanded its areas of expertise through its association with industry professionals with deep experience and relationships in key accounts and emerging technologies.