Alliance160’s predecessor company, NLR Advisory Services, was formed in 2013 in response to the need for alternative asset managers to be able to access reliable information about the retail capital markets, base their business decisions on realistic time and cost projections, protect their brands, structure competitive products, engage or build quality distribution teams, and manage their distribution efforts in a way that maximizes their probability for successfully accessing retail capital.

In January of 2021, highly experienced and respected professionals that had been working with NLR and its clients as outside service providers decided to offer their due diligence, regulatory, team building, marketing, and project management expertise on a combined basis to alternative asset managers through Alliance160. They are the partners in the firm today. Together they have more than 100 years of industry experience and have factored significantly in raising more than $60 billion of retail capital.