Alliance160 – A turnkey solution for alternative asset managers

Our Approach

Alliance160 helps alternative asset managers do it right the first time.

Why Retail Capital Markets Matter

Successful entry into the retail capital markets gives alternative asset managers access to a reliable, predictable stream of new capital that is sticky, transcends market cycles, and demands lower returns than institutional capital. The barriers to entry are high, and balancing market inefficiencies and distribution costs with the need to provide competitive returns remains a challenge.

What We Deliver

Alliance160 has worked in various ways with more than 45 alternative asset managers with AUM between $100 million and $500 billion.

Although Alliance160 advises some of the most experienced and successful alternative asset managers accessing retail capital, many of its clients are in the early stages of learning about the retail capital markets or have decided to enter the market and are looking for the most efficient and effective way to proceed.
The earlier Alliance160 is involved in the process, the better.

The learning curve can be accelerated, but more importantly, the common mistakes made by very smart, successful asset managers can be avoided.

The most damaging and expensive mistake is entering the market the wrong way, making a bad first impression, finding out expectations are unrealistic, trying to make up for lost time and money, and then trying to do it right the second or third time.

Alliance160 helps alternative asset managers do it right the first time.

With over 160 years of combined industry experience, Alliance160 provides insight into macroscopic industry trends, the opportunities and challenges found in the different retail channels, the advantages and disadvantages inherent in various offering structures, the competitive landscape, various distribution options, and the typical timeline and costs for entering the market.

As a result of Alliance160’s deep relationships, it is able to obtain direct market feedback from due diligence analysts, registered investment advisors, and independent broker dealers, and provides specific recommendations for the retail channel(s) clients should pursue, how they should structure their offering(s), returns they should target in order to be competitive, and how they should distribute their offering(s).

Outcomes You Can Expect

Leveraging those same relationships Alliance160 is able to source a complete retail capital markets team that includes but is not limited to outside counsel, a managing broker dealer, transfer agent, escrow agent, design firm, printer, fulfillment service provider, data room host, fund administrator, valuations firm and distribution team.

Over 45 alternative asset managers have benefitted from our services.

Our Services

Alliance160 offers these comprehensive services to alternative asset managers accessing capital in the retail capital markets.

Our Strategic Direction services include strategic plan development and implementation based on deep industry knowledge, experience, and relationships. Read more about our strategic direction services and how they support your firm’s growth.

Our Product Solutions services include creative product solutions and competitive terms based on direct communication with regulators and due diligence professionals. Explore our product solutions, and see how they help firms drive clarity, alignment, and results.

Our Team Building services include a targeted and efficient process with creative compensation solutions based on comprehensive industry data. Discover how our team building services provide the structure your firm needs to move forward with confidence.

Our Marketing services include marketing plan development and implementation, based on the philosophy of "less is more". Read more about our strategic direction services and how they help retail capital firms align strategy with execution.

Our project management services include project development and implementation based on clear direction and full communication. See how our project management services help firms sharpen priorities and make more informed strategic decisions.

Our National Accounts support services help retail capital sponsors build initial selling groups faster by leveraging established due diligence relationships, trusted market credibility, and hands-on support through the earliest and most critical phase of the offering.

Our emerging technologies services use deep industry relationships to find unique investment opportunities, connect capital and talent, and bring new technology investments to the retail capital markets.

About Alliance160

Alliance160’s predecessor company, NLR Advisory Services, was formed in 2013 in response to the need for alternative asset managers to be able to access reliable information about the retail capital markets, base their business decisions on realistic time and cost projections, protect their brands, structure competitive products, build quality distribution teams, and manage their distribution efforts in a way that maximizes their probability for successfully accessing retail capital.

In 2021, highly experienced and respected professionals who had been working with NLR and its clients as outside service providers decided to offer their due diligence, regulatory, team building, marketing, and project management expertise on a combined basis to alternative asset managers through Alliance160. They are the partners in the firm today. Together, they have more than 160 years of industry experience and have factored significantly in raising more than $60 billion of retail capital.

In 2025, Alliance160 further expanded its areas of expertise through its association with industry professionals with deep experience and relationships in key accounts and emerging technologies.